Modern creators are on many social media channels. With dozens of thriving video and photo sharing platforms, creators can grow an audience through different social media communities and share their story everywhere. Kapwing makes it easy to repurpose video and image content for many different channels by trimming, resizing, adding text, adding music, and creating subtitles with smart, fast, on-brand tools. The powerful video editor can supercharge your editing workflow and enable a media team to collaborate in a single digital space, giving creators peace of mind and creative control.
Once you’ve put time into making a video for one social media channel, repost that video everywhere. Each platform has its own requirements, specs, and best practices, so take time to optimize the correct size, length, and text format for best results. Let your voice be heard with micro-content shared across social media and experiment with reaching new fans and followers through new channels and techniques.
Want to increase your presence online and participate in the conversation on Twitter? Try syndicating short-form video content from other social media platforms to attract new viewers. If you find a video on Instagram that you want to share, copy a link and paste it into the Kapwing website to import that clip from Instagram. Then, export the video to share on Twitter.
Twitter has heavily invested in short-form video in 2022, so it’s a good time to get more followers by sharing relevant, entertaining, and inspiring videos. With a huge global reach, Twitter is a popular place for people to have conversations, meet people, and reach new followers. All videos are cropped to square in the mobile Twitter feed, so consider resizing your canvas to 1:1 aspect ratio to tweet a video from IG. Twitter recommends 720x720 for promoted videos. Since many people browse Twitter with the sound turned off, embed captions directly into the video to reach more people. Creators can also combine videos together to make it into a compilation, cut down the video to be less than 2 minutes and 20 seconds, or add a watermark or background music for best results on Twitter.
Kapwing’s video editor also empowers you to export a JPEG from your video for a video thumbnail and decorate the thumbnail image with text, cutouts, emojis, and other brand elements. After you’re finished exporting, download the MP4 to upload on Twitter. Twitter does not support MOV, AVI, or FLV files, so ensure to convert your videos before uploading. Make memes, collages, and reaction videos or clip together your best Instagram moments to share them everywhere. Ideal for journalists, influencers, podcasters, and entertainers of all kind.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.