Meet Repurpose Studio: Get social-ready clips from one video. Take me there →

Repurpose videos with AI to magically turn 1 video into social-ready clips

Kapwing’s Repurpose Studio finds the best moments in one video and turns them into short clips with engaging visuals and subtitles—ready for you to edit and publish.

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Spotify
Google
Code.Org
Dyson
NYU
Facebook
Columbia
Whole Foods
Verizon
Harvard
UK Parliament
Louis Vuitton
Alberta

Generate clips from one video.

Keep editing in Repurpose Studio.

The secret to getting more content out there? Repurposing videos.

Turn one lengthy video into 5 short clips and edit them directly in-studio.

Find key moments in your video to repurpose and distribute across socials

Never spend more time rewatching your video than editing it. Kapwing suggests the best sections of your video, each with a topic and its transcript, so you can pick and choose which videos you want to repurpose (or, edit them all!).

Repurpose my video
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Keep speakers centered with clips that are already resized for social media 

The hardest thing about repurposing videos is not figuring out every platform’s video format. It’s the actual resizing of videos to fit different formats. Keep active speakers centered in-frame with auto speaker focus, even after you’ve resized your video. With preset sizes for each social media platform, you’re set to resize videos without compromising the speaker’s picture and position in the video. 

Start repurposing
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Get auto-subtitles and engaging visuals for each video you create

The truth about subtitles? Writing them can be tedious, but making sure every subtitle line is accurate and consistent with each other can be a setback. Creating subtitles is tedious work on its own, so let us do the work for you. Just select the subtitle style you want, apply an audio waveform or a progress bar, and continue editing your repurposed videos in-studio.

Start editing
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Refine and edit your suggested clips 

Unlike other AI tools that repurpose video content, you have full creative control to continue editing your generated clips directly in-studio. On just one platform, edit videos by editing text, add your own brand assets, customize subtitles, and much more. Kapwing's Repurpose Studio is the #1 platform where you can start and finish video projects.

Start editing
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"As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations."

Vannesia Darby

CEO of Moxie Nashville

Every video creation tool you need, all in one place
Get all your editing done in one place. Craft your videos for every platform using powerful features accessible for everyone.
Online video editor
Edit your videos with our fast, powerful video editor. Accessible for beginners, feature-rich for pros. Available on any device.
Magic subtitles
AI-powered subtitles let you add  word-by-word captions to any video. Change colors, fonts, and add animations or transitions.
Generative AI
Text to video is here. Create videos with a simple text prompt that include stock clips, music, subtitles, and transitions.
Collaborative editing
Organize footage and files with a sharedworkspace. Review and share feedback with your fast with real-time comments.
Edit video with text
Edit a video just by editing text. Trim or clip sections of a video by removing text from the video's auto-generated transcript.
Automatic resize
Resize, flip, or crop videos to fit any platform. Special social media Safe Zones ensure your content always fits correctly.
Instant transcripts
Transcribe video to text with a single click. Repurpose audio or video content into articles and text posts, or convert to subtitles.
One-click translation
Take your content global and translate with 70+ languages in seconds. Accurate translation for transcripts and voice overs.
Enhance audio quality
Clean audio automatically, remove background noise, add music and effects, and split or merge audio with our built-in audio editor.

Reach more people on every channel with less work

The secret to getting more content out there? Repurposing videos.

Turn one lengthy video into 5 short clips and edit them directly in-studio.

Tailor the best video clip to socials in minutes—not hours

Even the most seasoned social media teams have trouble resizing videos without compromising their edits. Edit your best video, then auto-resize each platform’s standards while keeping full control over your edits. Spend less time repurposing and more time publishing.

Start editing
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Break down language barriers all in-house with no extra expenses

It’s a matter of fact: speaking the same language as others calls for much more of a genuine connection. Do all your video translations in-house with accurate translation for over 75 languages, including Spanish, Arabic, French, Chinese, and more. This is how to repurpose videos to reach more people. 

Translate my videos
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"Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations—it just works."

Eunice Park

Studio Production Manager at Formlabs

How to Repurpose Videos

  1. Open Repurpose Studio

    From your Kapwing workspace, open Repurpose Studio by clicking on "Repurpose video." Then, upload a video you want to repurpose.

  2. Preview suggested videos and customize styles

    Go through each repurposed video to find the best short clips to use. Adjust the size, subtitle style, and speaker detection for every suggested video clip.

  3. Continue editing and download

    Choose a video to continue editing in-studio (don't worry, all your suggested clips will remain saved within this repurposed content project).

    Add background music, brand assets, or B-roll footage for any references made. When you're finished, download a file and publish across different social media channels.

Frequently Asked Questions

Bob, our kitten, thinking

How can I use AI to repurpose my videos?

Kapwing has a built-in tools library with AI-powered features for you to use while you edit videos—no add-ons required. For repurposing video content, use the AI clip maker to find and auto-generate the best clips from your video. Then, continue editing directly in-studio. 

What does repurposing a video mean?

Repurposing a video is often confused with content atomization. While both involve editing for multiple channels, video repurposing is the process of taking one video and adapting it to other channels’ size and formats.

Why repurpose video content?

Even the best marketers and social media teams can get burned out by video creation. Repurposing video content allows you to create more content in less time, reach new audiences on more channels, and avoid social media burnout.

What's different about Kapwing?

Easy
Easy
Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.
Free
Free
Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.
Accessible
Accessible
Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.
Online
Online
Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.
No spam or ads
No spam or ads
We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.
Powerful
Powerful
Kapwing works hard to help make the content you want, when you want it. Get started on your project today.
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Trusted by millions of creators all over the world
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Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Michael Trader
Information Services Freelancer
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This tool should be in every social media account managers' bookmark list.
I use this daily to help with video editing. Even if you're a pro video editor, their is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.
Dina Segovia
Virtual Freelance Worker
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It just works!
Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.
Eunice Park
Studio Production Manager at Formlabs
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With Kapwing, we're always ready to create.
Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!
Vannesia Darby
CEO at MOXIE Nashville
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Spend less time learning... and more time crafting stories.
Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.
Grant Taleck
Co-Founder at AuthentIQMarketing.com
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It keeps getting better!
Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.
Panos Papagapiou
Managing Partner at EPATHLON
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By the far the most user friendly software to use.
As a housewife at home looking to start a Youtube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.
Kerry-lee Farla
Youtuber
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Kapwing is my secret weapon!
This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.
Gracie Peng
Director of Content
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Kapwing is king.
When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.
Martin James
Video Editor
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Love this site.
As a English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.
Heidi Rae
Education
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Excellent subtitling features
[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!
Natasha Ball
Consultant
Headshot of Mitch Rawlings
Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Mitch Rawlings
Information Services Freelancer
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Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.