Repurpose Video

Reach more people and repurpose your content to fit every platform perfectly.

Upload media
or try a sample
Repurpose Video Screenshot

Reuse, Renew, Repurpose

If you’re managing multiple social media channels, you know how difficult and time consuming it is to share videos, pictures, and even GIFs on each platform. Video sharing platforms like YouTube always have a comment box for the community to chat about the video, connect with other people, or give feedback to the creator themself, but the tech specs are different than TikTok, Twitter, email, and other brand channels.

Reach a wider audience by reformatting content to fit every social media platform with Kapwing’s content repurposing tool. Our platform enables creators to spend time creating content— not remaking to get the right dimensions for your favorite platform. In Kapwing, you have multiple presets for each social media platform including YouTube, Instagram, TikTok, and LinkedIn. You can use safe zones to ensure that your content is visible and brand kit to enforce visual consistency. Regain creative control and focus on your content. Let Kapwing be your content’s personal tailor.

Repurpose Video Screenshot

How to Repurpose Video Content Online

Repurpose Video
  1. Upload your video

    Upload your video to Kapwing directly from your phone or computer. You can also paste the URL to your video, if your video is already living on social media like YouTube, Twitter, or Reddit.

  2. Set your content to the right format

    Choose from the list of preset formats for Instagram Stories, YouTube Shorts, LinkedIn Videos, and many more. Alternatively, enter the right dimensions for the platform you want your content to live on.

  3. Export and Share

    Export your project and share your repurposed video across the Internet. Kapwing also has options to post directly to Facebook, Twitter, and TikTok once you’ve exported your video.

The Content Repurposing Tool that Fits All

Creating one video takes a whole lot of energy on its own. Remaking content to share on multiple feeds is not impossible, but it takes time away from you connecting with your network, creating more content, and sharing more value with your followers. At first, you might not care about cropping your video to fit another app’s format. Until, you have to make it fit the 9:16 Instagram Story format, the 4:5 Instagram Video format, and the 16:9 format for YouTube.

With Kapwing’s preset canvas sizes for social media, you get to focus on sharing more content. connect with more people, and have time for the important things in your life. Gain more traction on your social media presence by repurposing your video content for podcast episodes, guest posts, or YouTube videos. The list goes on.

Start repurposing every type of content you have to reach a new audience, maintain your following, or update your friends and family. If you have evergreen content, repurposing it secures its ability to live on the Internet accurately and fittingly, forever. Let your content flow like water through every platform for everyone to see.

Frequently Asked Questions

Bob, our kitten, thinking

How Do You Repurpose Content on Social Media?

To repurpose content, creators will need to understand the requirements and specifications for each channel plus think about how the audience on that social media platform differs from their following on other platforms. In general, it’s useful to start with one head piece of content, then clip it down and resize it into clips for other short-form video channels. We recommend choosing one platform as your primary community and driving traffic to that community from other networks.

Repurposing your own content enables you to reach a wider audience, meet your existing following on their favorite apps, and strengthen your online presence. Repurposing content for social media is the best way to, not only gain more visibility for your personal brand, but also for providing value to your audience. This gives you more of a chance to gain more viewers that stay longer and turn into long-term followers.

Kapwing’s video editor makes it easy to optimize the videos for all channels with resizing, clipping, and subtitling while keeping branding consistent.

What is content recycling?

Content recycling (or content repurposing) is a practice that involves taking existing content and transforming its components (idea, text, image) into other pieces of content that fit properly to its corresponding platform. An example of recycled content is turning a podcast into a blog post or turning a blog post into an infographic. This makes it easier for others to share your content, giving you more visibility on your work.

How do I repurpose social media content?

You can repurpose social media content by using content repurposing tools or templates. A great tool to repurpose social media content is the online video editor, Kapwing. Kapwing has multiple presets for social media size and dimensions including Instagram Reels, YouTube Shorts, LinkedIn Videos, and many more. You can use Kapwing directly in your web browser, so you can repurpose social media content on your phone or computer. This works on iOS, Android, MacOS, Windows, etc.

What's different about Kapwing?

Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.
Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.
Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.
Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.
No spam or ads
No spam or ads
We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.
Kapwing works hard to help make the content you want, when you want it. Get started on your project today.
Whole Foods
UK Parliament
Louis Vuitton
Reivews Gradient Background
Trusted by millions of creators all over the world
Headshot of Michael Trader
Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Michael Trader
Information Services Freelancer
Headshot of Dina Segovia
This tool should be in every social media account managers' bookmark list.
I use this daily to help with video editing. Even if you're a pro video editor, their is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.
Dina Segovia
Virtual Freelance Worker
Headshot of Eunice Park
It just works!
Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.
Eunice Park
Studio Production Manager at Formlabs
Headshot of Vannesia Darby
With Kapwing, we're always ready to create.
Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!
Vannesia Darby
CEO at MOXIE Nashville
Headshot of Grant Taleck
Spend less time learning... and more time crafting stories.
Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.
Grant Taleck
Co-Founder at
Headshot of Panos Papagapiou
It keeps getting better!
Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.
Panos Papagapiou
Managing Partner at EPATHLON
Headshot of Kerry-lee Farla
By the far the most user friendly software to use.
As a housewife at home looking to start a Youtube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.
Kerry-lee Farla
Headshot of Gracie Peng
Kapwing is my secret weapon!
This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.
Gracie Peng
Director of Content
Headshot of Martin James
Kapwing is king.
When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.
Martin James
Video Editor
Headshot of Heidi Rae
Love this site.
As a English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.
Heidi Rae
Headshot of Natasha Ball
Excellent subtitling features
[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!
Natasha Ball
Headshot of Mitch Rawlings
Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Mitch Rawlings
Information Services Freelancer
Ready? Let's do this.

Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.

Upload media
or try a sample