Modern creators are on many social media channels. With dozens of thriving video and photo sharing platforms, creators can grow an audience through different social media communities and share their story everywhere. Kapwing makes it easy to repurpose video and image content for many different channels by trimming, resizing, adding text, adding music, and creating subtitles with smart, fast, on-brand tools. The powerful video editor can supercharge your editing workflow and enable a media team to collaborate in a single digital space, giving creators peace of mind and creative control.
Once you’ve put time into making a video for one social media channel, repost that video everywhere. Each platform has its own requirements, specs, and best practices, so take time to optimize the correct aspect ratio, length, and text format for best results. Let your voice be heard with micro-content shared across social media and experiment with reaching new fans and followers through new channels and techniques.
Want to post more video content on your Instagram feed, reels, or Instagram Story? Short-form video has taken over Instagram’s social media feeds recently, so it’s a popular place for reposting video content. Resize your canvas to 1080x1080 (square) or 1080x1920 (vertical) to share a YouTube video on IG. Kapwing’s “safe zones” overlays can help you ensure that your text and video are in-frame and won’t be covered by the native Instagram profile pic, description, and action buttons. Embed captions directly into the video and use the timeline to shorten the video to <30 seconds for IG reels, 15 seconds for your Story, or 180 seconds (3 minutes) for the feed. Kapwing’s video editor also helps you add overlays like emojis or watermarks to ensure that your video stands out and select banded assets like logos, fonts, and colors. It’s the best way to combine images, videos, and text layers together into a multimedia Instagram post to attract new likes and followers. After you’re finished exporting, download the MP4 to upload on Instagram. Make memes, vlogs, and talking head videos or post teasers, trailers, and previews of longer-form content to attract viewers to YouTube. Ideal for media entrepreneurs, coaches, students, influencers, and creators of all kind.
Creators may also consider using the Link or Swipe Up feature to direct their instagram audience to the full-length video on their YouTube channel. Just paste the URL in your Story video teaser, add a URL sticker or text overlay to Swipe up, or put it in your Reels description.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.