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Explainer Video Maker

Create high-quality explainer videos online, no editing experience needed.

Make a video

Bring your brand to life with captivating explainer videos

What good are incredible products and services if your audience doesn’t understand what they do? This is the power of a well-made explainer video. From product demos to presentations to tutorials, Kapwing’s explainer video maker can help showcase the most important parts of your brand. They can also streamline your operations, like onboarding new hires and announcing internal changes.

Leverage full video editing abilities: simple features like trimming, transitions, subtitles, and music, plus AI-driven features to automate away tedious tasks. If you don’t have much original footage, access millions of stock footage clips from within the platform, powered by Pixabay and Pexels. We’re here to help you make great content faster.

How to make an explainer video

Upload your videos and images
Upload any videos, images, and GIFs you want to include (or search through our media library to find high-quality stock content from Pixabay and Pexels). Drag and drop your content into the timeline or canvas to get them ready for editing.
Arrange, edit, and add effects
Here’s where the magic happens. Splice and rearrange your content however you like. Add extras like subtitles, transitions, animations, overlays, and music. You can also record your own voiceover or video demonstration directly from the platform.
Explore and share your masterpiece
Once you’ve edited to your liking, hit the green “Export” button on the top right of your dashboard. Kapwing will process your video, which you can download as an MP4 file and use however you need: embed it into your website or upload to YouTube, Twitter, Facebook, and other channels.

Explainer videos have never been easier

10x faster explainer video creator

Many editing professionals feel bogged down by slow, cumbersome editing tools. Because Kapwing is an online tool, you can say goodbye to sluggish processing times. It’s all done on the cloud, freeing up your device’s memory for other things.

Better collaboration on custom explainer videos

No more bottlenecks between team members working on the same projects, whether in-office or remote. Kapwing allows you to collaborate in real time. Share pages and assets directly with others, getting their input more quickly and reliably.

Explainer video editing for everyone

Kapwing’s interface was designed to be minimally complicated with maximum functionality. From seasoned editors to beginners, everyone who needs to be involved in the project will be able to work effectively.

Discover even more features on Kapwing

Add Subtitles

Generate and customizable captions that automatically sync to your video. Use our AI-powered tool to create a transcript of your video, and then customize your auto-synced subtitles to make them perfect for your content creation needs. Resize, swap out fonts, or add in professional animations and transitions - all your edits will instantly be applied to the entire video.

Subtitle Video

Smart Cut

Smart Cut automates your video editing process by detecting and removing silences from your video in a matter of seconds. You'll be saving hours of editing time and completing your rough cut faster than ever for talking head videos, recorded presentations, tutorials, vlogs, and more. Editing has never been so seamless.

Remove Silences

Resizer

Repurpose videos faster and make them look more professional with our Resize Canvas feature! In just a few clicks, you can take a single video and adjust it to be the right size for every other platform, whether it's for TikTok, YouTube, Instagram, Twitter, Linkedin, or somewhere else.

Resize Video

Background Remover

With Kapwing's smart background removal tool, you can isolate people from the background of a video for free, without a green screen. All it takes is a few clicks. Upload your content, select the Remove Background tool, and use the preview to choose the threshold that best works for you.

Remove Background

Clean Audio

Enhance your project’s audio in seconds with Kapwing. In one click, Clean Audio automatically removes background noise, corrects loudness, and helps reduce popping sounds in your audio and videos. To use it, simply upload a video or audio file, then select Clean Audio on the right side.

Remove Audio Background

Collaborative editing

Work with your team directly in Kapwing. Create and edit content, then send it to share and collaborate with your teammates. Make team workspaces, comment in the editor, and work on videos together in real time or asynchronously.

Start Editing

Trimmer

Edit the length of your video clip by dragging the timeline handles or by using the Split tool. It’s never been easier to cut out silences, rearrange clips, or adjust the length of your audio to fit your video.

Trim Video

Waveforms

Kapwing's customizable waveforms let you bring your audio or podcast content to life. Our Waveform tool creates an automatically-generated, animated graph showing the frequency and amplitude of your audio over time. Choose between a classic waveform style and a stacked “bars” style to bring your own touch to your project.

Add a Waveform

Unlimited Overlays

Make your content pop with image overlays, emojis, progress bars, and audio waveforms. Then simply resize and position them to customize your project. With unlimited overlays, the possibilities are endless.

Add an Overlay

Stock Assets

Browse hundreds of royalty-free images, GIFs, videos, sound effects, and music clips directly in our editor. Curate assets that will bring your project to life, then edit them the way you want to all in one place.

Try Plugins

Templates

Get inspired by hundreds of trendy video templates made to unleash your creativity. Select the template that best suits your project, and then make it your own with custom videos, images, or text. Making professionally designed videos or memes has never been faster.

See All Templates

Frequently Asked Questions

How do I make an explainer video for free?

There are plenty of free explainer video makers that help you create professional-quality videos for free, with no editing experience—Kapwing is one of those tools. If you’re just starting out, or want to test the features and functionality, sign up for the free version and create your own custom explainer video. If you find that you want extra features, you can always upgrade your account—no strings attached.

What do you need to make an explainer video?

There’s no single right way to make an explainer video, but once you’ve chosen the right video editing tool, there are some basic things you need. First, write a script for your video. If needed, record an audio voiceover to play over your visuals (or simply use text subtitles to explain). Collect all the visuals you'll use to explain the topic of your video: video clips, images, icons, illustrations, etc. Finish it off with final touches, like effects, transitions, and music—and voila.

How long should an explainer video be?

Most explainer videos range between 1 to 2 minutes. But this is just a general rule: the ideal length of your unique explainer video will depend on a few things. Consider the audience you’re speaking to, how complex the topic is, and the platforms and channels where you’ll be sharing the content. Complex topics and B2B audiences may warrant longer explainer videos, while B2C audiences and social media sharing may warrant shorter ones.

How are explainer videos effective?

Explainer videos can benefit your business in many ways. They help to break down and simplify complex information so your audience can get to the core of your message and why it's important to them. This in turn has tons of benefits, like stronger engagement, higher conversion rates, better brand recognition, and more reach.

What's different about Kapwing?

Easy

Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.

Free

Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.

Accessible

Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.

Online

Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.

No spam or ads

We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.

Powerful

Kapwing works hard to help make the content you want, when you want it. Get started on your project today.

Trusted by millions of creators all over the world

Rated 4.9 with 4841+ reviews

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Rated 4.4 with 193+ reviews

Best online video service ever. And a miracle for deaf people.

[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)

Michael Trader

Information Services Freelancer

This tool should be in every social media account managers' bookmark list.

I use this daily to help with video editing. Even if you're a pro video editor, their is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.

Dina Segovia

Virtual Freelance Worker

It just works!

Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.

Eunice Park

Studio Production Manager at Formlabs

With Kapwing, we're always ready to create.

Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!

Vannesia Darby

CEO at MOXIE Nashville

Spend less time learning... and more time crafting stories.

Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.

Grant Taleck

Co-Founder at AuthentIQMarketing.com

It keeps getting better!

Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.

Panos Papagapiou

Managing Partner at EPATHLON

By the far the most user friendly software to use.

As a housewife at home looking to start a Youtube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.

Kerry-lee Farla

Youtuber

Kapwing is my secret weapon!

This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.

Gracie Peng

Director of Content

Kapwing is king.

When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.

Martin James

Video Editor

Love this site.

As a English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.

Heidi Rae

Education

Excellent subtitling features

[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!

Natasha Ball

Consultant