You’ve finally finished recording a video, but something’s missing. You need to make sure your audience captures the feeling you’re trying to get across. You begin your editing process, and it hits you: the Ken Burns effect.
Easily add the Ken Burns effect, or the moving zoom, to any video with Kapwing for free. Kapwing is powered by artificial intelligence so you have a slow zoom-in or zoom-out at the exact speed you want without lifting a finger.
The Ken Burns effect, also known as the gradual zoom or moving zoom, allows you to redirect or focus your audience’s attention on a specific subject you want to highlight. This type of camera movement elicits emotion from your video that capture’s your audience’s attention where you want it.
Unlike jump cuts, the Ken Burns effect gives the audience time to sit with an emotion. Whether you decide to zoom in or zoom out depends on the different feelings you want the audience to feel. When zooming in, you’re directing your audience’s attention to a specific point in the video, emphasizing that subject. When zooming out, you’re creating distance, giving more context to your viewers by revealing what was once out of frame.
Making the Ken Burns effect is easy for anyone with Kapwing. Simply upload your video directly to Kapwing from your web browser, and apply the slow zoom in one click. Now is the best time to try it out for yourself.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.