Modern creators are on many social media channels. With dozens of thriving video and photo sharing platforms, creators can grow an audience through different social media communities and share their story everywhere. Kapwing makes it easy to repurpose video and image content for many different channels by trimming, resizing, adding text, adding music, and creating subtitles with smart, fast, on-brand tools. The powerful video editor can supercharge your editing workflow and enable a media team to collaborate in a single digital space, giving creators peace of mind and creative control.
Once you’ve put time into making a video for one social media channel, repost that video everywhere. Each platform has its own requirements, specs, and best practices, so take time to optimize the correct size, length, and text format for best results. Let your voice be heard with micro-content shared across social media and experiment with reaching new fans and followers through new channels and techniques.
TikTok has been the leading machine in driving brand awareness and all-around more sets of eyes on your content. If you’ve posted an Instagram Reel already, you know the kind of traction you can gain when posting short-form video.
There’s no better time than now to grow your audience using video content posted on TikTok. TikTok has an enormous global reach, allowing people from all over to see your follow-worthy content. If you’re resizing your Instagram post of your football highlights, public pranks, anniversaries, or news update into a TikTok, you’re bound to reach an entirely new audience on TikTok. And who knows, maybe your followers on TikTok are your ideal audience that will stick around for the long-run. Resize your canvas to vertical (9:16 aspect ratio) to share an Instagram video on TikTok. On TikTok, your video is limited to 10 minutes, but people tend to watch shorter form content ranging from 1 minute to 3 minutes. This content repurposing tool is ideal for new TikTok users and content creators of every kind.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.