Black Friday is here.

Did you know that 19% of retail sales occur between Black Friday and Christmas? Fortunately, it's not too late to grab your customers' attention with eye-catching promotional videos — but you do need to start now.

Whether you're looking to make waves on TikTok, Instagram, or other social media platforms, creating engaging Black Friday promo videos is a powerful way to drive sales and awareness.

Here are a few ideas to get you started with some Black Friday video marketing.

1. Teaser Campaigns for Black Friday Promos

Make sure your audience is aware that you're celebrating Black Friday through teaser campaigns.

Start by building excitement with teaser videos before the main event:

1. Release short, cryptic clips that hint at upcoming deals without revealing everything. Tease your products in unique ways that give your audience a taste of what’s to come, creating a sense of intrigue and curiosity. Incorporate short, punchy taglines to keep the content engaging and memorable.
2. Add personalized messaging through voiceovers to connect with your audience, emphasizing the exclusivity and limited-time nature of your upcoming deals. Make sure to experiment with different tones of voice to create just the right atmosphere for your brand.
3. Get creative with your editing; now's the time to experiment. Combine elements like the freeze frame effect with sudden visual or audio cues to further build suspense and anticipation, leading to higher viewer engagement. The effect can also be used creatively to spotlight key messages or featured products in a dramatic, visually compelling way. Spark curiosity, build anticipation, and encourage viewers to stay tuned for more details, ensuring they are primed and excited when the big day finally arrives.

If you don't feel like you have the expertise to produce a punchy voiceover, Kapwing offers several tools that can help sharpen your delivery.

Use a Teleprompter to execute your script without any mistakes or hesitations, or use Kawping's AI-powered Smart Cut feature that automatically scans your recording (video or audio) and removes unwanted pauses, silences, and unnatural filler words commonly used in speech.

Alternatively, if you're not confident in creating a professional recording, Kapwing has over 30 pre-recorded voiceover artists that you can use to deliver your script. Simply upload your script, and the AI-powered Text to Speech feature will deliver a clear and flawless narration.

2. Behind-the-Scenes Footage: Showcase Your Brand’s Story

Showcasing behind-the-scenes footage is a fantastic way to engage your audience on social media, giving them a deeper look into your brand. A lot of people today want to build a personal connection with the products they're purchasing.

1. Show how your product is made. People love getting a glimpse behind the curtain. Film the effort, creativity, and excitement that goes into preparing for Black Friday. Capture your team during brainstorming sessions, packing products, and creating promotional displays. Tease viewers with small clips that highlight your dedication.
2. Highlight some of the challenges your team faces along the way. This adds authenticity and humanizes your brand, making your audience feel part of your journey. Show problem-solving moments to make the experience relatable and inspiring.
3. Show your team’s reactions as the big day approaches. These genuine moments help build a deeper emotional connection with your audience, and they get to see the personalities behind your brand. Include humorous or heartwarming moments to keep the audience smiling.

Create compelling behind-the-scenes content that brings your audience along for the ride, building excitement and anticipation for Black Friday. You could even try to incorporate some of the most recent trends from social media, such as a Black Friday-themed Suspect Challenge video...

"Suspect is about to bag the best Black Friday deal of 20204"

3. Black Friday Influencer Collabs: Social Proof for Your Product

Collaborating with influencers is an effective way to amplify your Black Friday promo videos and gain social proof. If you're starting today, you'll want to connect with influencers you've already connected with before; people you have an established relationship with.

1. Choose influencers whose audience aligns with your brand. The right influencer will have followers who are likely to be interested in your products, maximizing your campaign’s impact.
2. Decide on the type of content you want. Influencers can showcase your products, announce Black Friday deals, or even provide live reactions to discounts. Make sure the content fits naturally with the influencer's style to make it more authentic.
3. Allow influencers some creative freedom to present your products in their own voice. This helps ensure that the promo feels genuine and connects better with your audience.
4. Distribute on all your platforms. Reuse that content! Just don't forget to make sure that the content is properly optimized and sized for each platform. Using a tool such as the Kapwing video editor suite to create your content will bypass the hassle of creating multiple videos for different social media channels. We have customized canvas sizes for YouTube, TikTok, Instagram, Facebook, and LinkedIn, allowing you to create one video and automatically resize it for any social media channel with a single click.

4. Quick "Tips and Tricks" Videos for Black Friday

Is there an interesting use for your product that you just learned about? Or some feature of your product that your customers may not have noticed?

Quick tips and tricks videos are an excellent way to offer value to your audience while showcasing your products.

1. Create short, snappy videos that offer valuable tips related to your products. For example, if you’re selling kitchen appliances, come up with a quick recipe that demonstrates how to use the appliance.
2. Film these demonstrations with a focus on showing the product’s value and versatility. Keep the clips engaging by focusing on helpful, real-world uses that resonate with your audience.
3. Add engaging effects to make your videos visually appealing. You can use visual effects to highlight important moments, making the content more dynamic and interesting.

Quick tips and tricks videos will not only highlight your products but also provide practical value to your audience, helping them see the benefits of your product in action.

5. Customer Reactions: Share the Excitement

Sharing customer reactions is a great way to add authenticity and excitement to your Black Friday promotions. 

1. Capture genuine customer reactions to your products or deals. Reach out to customers or encourage them to share their experiences online.
2. Choose the best clips and combine them into one cohesive video. Highlight moments that show genuine excitement, surprise, or satisfaction.
3. Redesign existing media; for instance, remove a background and add a new background related to your sales. This way you can quickly repurpose content for projects without having to reshoot — best of all, Kapwing's background removal tool requires no prior editing skill, using AI to remove any background with one click.

6. Black Friday Deal Countdown Videos: Build Urgency

Countdown videos are perfect for building urgency during Black Friday, encouraging viewers to act quickly.

1. Create countdown videos leading up to Black Friday and throughout the event itself. Choose important milestones or specific offers to highlight.
2. Feature flash sale countdowns to build a sense of urgency. Emphasize the short time frame to create a fear of missing out.
3. Don't take it too seriously. Add humor using things like meme templates. This makes your countdown videos more shareable and keeps the audience entertained while maintaining the urgency.

The above tactics will build urgency, encouraging customers to take advantage of your Black Friday offers before time runs out. And they're a great way to experiment with some new formats, as all eyes will be on social media looking for deals.

7. Black Friday Product Showcase with a Twist

A creative product showcase can make all the difference in grabbing viewers' attention during Black Friday. Select a few of your best-selling products to review before your sales.

1. Instead of a basic product showcase, add a creative twist—use stop-motion, animation, or special effects to make your products pop. Consider ways to highlight the product's features in a visually compelling manner.
2. Use blurred backgrounds or clever backdrops to make your products stand out, giving them a polished, professional look.
3. Experiment with different angles and effects to add variety and keep viewers intrigued. A little creativity can go a long way in making your products feel extra special.

Don't just list your products. Create product showcases that capture attention, highlight key features, and make your audience excited to learn more about what you have to offer.

8. Livestreaming During Black Friday: Real-Time Engagement

Finally, live streaming during Black Friday is a fantastic way to interact with your audience in real time, answer their questions, and boost your sales.

1. Decide on the structure of your live stream. Are you showcasing products, offering limited-time deals, or hosting a Q&A? Plan the flow to ensure you maintain viewer engagement.
2. Encourage viewers to comment and ask questions. Responding in real-time creates a more interactive experience and helps build a personal connection with your audience.
3. Make the live stream special by offering exclusive deals that are only available during the stream. This creates urgency and gives viewers a reason to stay tuned.
4. live streams to promote the live stream ahead of time. Remind your audience across all social media platforms to tune in, and make it clear what they’ll gain from watching.

Answering Common Black Friday Promo Questions

It's Time to Get Started

Whether you’re building hype with teaser campaigns, sharing behind-the-scenes insights, or collaborating with influencers, video is the way to go.

Start experimenting with the ideas above to see what resonates with your audience.